Every year is the same; there are little to no games released in July/August and come mid-October the excrement hits the fan and, seemingly, every week has 3/4 blockbusters released. Commonly this time of year is called the “Christmas Games Rush” and it has been a fixture of the industry since the dawn of time.
The games rush exists for one thing and one thing only; to capitalise on the holiday season and to eek out a few more sales. As a business decision it makes perfect sense; people are willing to spend more money around October to December as financial reports will attest – so releasing games in that period WILL see bigger profits. Right?
Well; if this year is anything to go by, no. No it’s not. The winter games rush brings with it several massive problems for the industry that, should they go unchanged for much longer…
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