Assessing Nintendo’s Performance at E3 2017

3rd World Geeks

This year’s E3 is supposed to be significant for Nintendo – they’re coming off a relatively successful launch of the Switch and of The Legend of Zelda: Breath of the Wild. They’ve been riding a steady wave of success in recent times: the smash hit Pokemon Go, the resurgence of 3DS sales, their entry in the mobile games market, and the surprisingly popular NES Classic Edition. E3 is a great opportunity to keep the positive momentum going and keep the Nintendo brand relevant. So, how did they do?

Because of the manner Nintendo is approaching E3, it’s a little hard to assess how well they did. Some of the Nintendo-related reveals were shared by third party developers in their respective presentations. Some were revealed during Nintendo’s Treehouse Live events and not during their main spotlight. So let’s talk about two things: Nintendo’s main presentation and the rest of what was…

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