Loot Crate Sealed Their Fate With Loot Vault: The Rise And Fall Of A Subscription Box

Musings of a Mario Minion

Nerd Block’s site has been conspicuously down for the past few weeks, 1Up Box has put its prices up, and gaming subscription box giant Loot Crate is losing voices with each delivery it makes. This time two years ago, these monthly deliveries of gamey, geeky goodness were firing on all cylinders. In 2017, they’re losing steam at an alarming rate.

Arcade Block subscription box sitting on a table

The concept still stands tall. Pay between $20 and $40 a month and receive a curated collection of surprise merchandise delivered straight to your door. At their height, geek and gaming subscription boxes were taking over YouTube unboxings and a handful of blogging communities, inspiring intense excitement and loyal followers. Then something happened that only a small number of enterprises can withstand. They got too big, too fast.

Loot Crate began shipping their monthly boxes of a selection of geeky items to a small following in 2012. Marketed as a…

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