Epic Games Store wins loyalty through gobs of free games

Bio Break

Ever since coming onto the scene in December 2018, the Epic Games Store has pursued an aggressive strategy in pulling players away from Steam and into its neck of the woods. Exclusive titles have helped (even though they’ve proven controversial), but for me, the thing that got me to install the virtual platform and check in on it regularly is Epic’s tendency to hand out free games.

For the first few months, we were getting a new free game every week. Then it went to a freebie-every-other-week schedule, which was fine. But all that got left in the dust when Epic broke out its “12 Days of Free Games” promotion this past Christmas season.

For nearly two glorious weeks, the store delivered a free game into players’ libraries every single day. We got Into the Breach, TowerFall Ascension, Superhot, Little Inferno, Ape Out, Celeste, Totally Accurate Battle Simulator, Faster Than…

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