Xbox’s E3 2013 Conference Was The Best Thing to Happen to Gaming in Years.

By John Wahl

Failure breeds success. WD-40 is called WD-40 because they failed at what they were trying to do 39 times. Viagra was a failed treatment for hypertension before discovering a rather unexpected (but profitable) side effect. And the Nintendo Switch would not exist if not for the disaster that was the WiiU. Failure is not something to be feared but rather an opportunity to learn and evolve.

The reveal of the Xbox One during E3 2013 wasn’t just a failure, it was an embarrassment. It didn’t seem like a disaster at the time, they showed a ton of great games after all, but the high price point and restrictive policies behind game usage rubbed many the wrong way. There wasn’t a huge backlash at first though because most people assumed that those policies and high prices were going to be the norm for that generation of gaming. Then…

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