Making money in the gaming industry is a grimy business. Like the music industry, gaming has become a hit based business, and a company will live or die on its latest release. A flop can be devastating, and to circumvent this, many developers have created a catalog of content to push pre-sales. We call this content hype. In a continuous battle for readership and ad-revenue, games media become complicit in joining these hype campaigns. But what does a never-ending stream of hype do to the consumer?
In order to know where we’re going, it’s important to understand where we’ve been. When I was a kid, games media arrived in my mailbox in the form of a magazine. It was, at the time, the only way for me to know what games to look forward to and which ones to avoid. In those days, the editorial teams were the purveyors of…
View original post 532 more words