Video Game Hype and Oversaturation

Uncle Chaws

Making money in the gaming industry is a grimy business. Like the music industry, gaming has become a hit based business, and a company will live or die on its latest release. A flop can be devastating, and to circumvent this, many developers have created a catalog of content to push pre-sales. We call this content hype. In a continuous battle for readership and ad-revenue, games media become complicit in joining these hype campaigns. But what does a never-ending stream of hype do to the consumer?

In order to know where we’re going, it’s important to understand where we’ve been. When I was a kid, games media arrived in my mailbox in the form of a magazine. It was, at the time, the only way for me to know what games to look forward to and which ones to avoid. In those days, the editorial teams were the purveyors of…

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