How Big a Deal is the Bethesda Acquisition?

The Games Freak

Xbox’s $7.5 billion Bethesda acquisition is some of the biggest news ever in gaming. We covered it over at Generation Xbox, and it’s clear that gamers across the world were shocked and excited by the news. It dominated the news cycle at a crucial time too. Xbox cleverly announced the purchase the day before pre-orders for the new Xbox Series X and S went live. It was undoubtedly a smart move to push pre-orders, and it was seismic for the gaming industry as a whole. But how big a deal is the Bethesda acquisition?

We’ve known for a while now that Xbox have been playing the long game. They started prepping for next-gen way back in 2016, sacrificing the current gen Xbox One family. They were fighting a losing battle: Sony had market share and the award-winning exclusives to keep their gamers happy. The games industry isn’t one that…

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