GameStop and Microsoft announce a new, multi-year strategic partnership just one month ahead of the Xbox Series X console launch.

by Dalton Cooper, Game Rant

Just one month prior to the launch of the Xbox Series X console, GameStop has announced a new multi-year partnership with Microsoft. The new partnership between GameStop and Microsoft is seen as a strategic move for both companies, as they will combine their resources for mutual benefit.

The GameStop/Microsoft partnership will see GameStop stores integrate Microsoft technology. GameStop stores will begin utilizing Microsoft’s cloud-based data storage and business applications. This will assist store associates when it comes to learning customer preferences and will give them “real time information on product availability.” GameStop associates will soon receive new Microsoft Surface tablets that will allow them to “move freely” within stores, allowing them to assist customers without necessarily having to be at the cash register. Additionally, GameStop…