Boss Rush Banter: Should Nintendo Move Beyond Its Family Friendly Branding?

The Boss Rush Network

Here at Boss Rush Games, you know me as the Nintendo fan of the crew with a deep knowledge of playing their titles. From Mario Bros. on the Atari 2600 to Animal Crossing on the Nintendo Switch, I have purchased, written, defended, or in some cases, sided with them against gamers at times. While growing up with a Nintendo Entertainment System as a kid, I felt like they cared about a certain image that they have not only capitalized on all over the world, but its been their staple for the majority of their titles. The question is, Is it time for the “family” to grow up?

In my opinion, the answer to this question is no. Nintendo’s family friendly branding has been the reason they are an important part of gaming. In fact, it was their family friendly branding that saved the video game industry after the crash in…

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