Where do you go when you want some fast food? Well, that depends. If you want a Whopper — Burger King. A Chalupa — Taco Bell. Big Mac — McDonald’s. Spicy Chicken Sandwich — Wendy’s? Popeye’s? Everyone has a Spicy Chicken Sandwich these days.
Now, let’s imagine a world where all fast food joints (Wendy’s, Burger King, McDonald’s, Taco Bell, Popeye’s) all have the same exact menu. That would suck! Part of the excitement of eating fast food is picking out where to go. This is exclusivity (in fast food).
Exclusivity is also great for the gaming industry. You may think it would be nice to get every single game released on all platforms, but let’s imagine a world where that was the option. There are already too many games to play. Every gamer has a backlog of games which they will one day return to (or will remain in…
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