Amazon, Twitch, and Lost Ark

I think we’re all pretty much in agreement that streaming in general, and Twitch in particular, are now pretty much accepted as part of the marketing plan for video games.  Streaming spreads the word about new titles, can revive or promote older releases, as happened with Among Us, and, except for the occasional greedy lunkhead, is generally seen as a good thing by the industry.

Video game streaming and Twitch are here to stay, at least until something better comes along.

Twitch is Twitch

In fact, the whole thing has turned around a bit, as I understand it, to where hours streamed is as much a success metric for some titles as things like press coverage and Metacritic scores.  People will go buy and play something that looks good on a stream.  As leaders, follows, or bellwethers, depending on how you view them, a major streamer like Asmongold…