Boss Rush Banter: Can PAX’s ReedPop Revive E3 2023?

The Boss Rush Network

E3 recently tweeted that they have partnered with ReedPop in their return to Los Angeles in June 2023. Next year’s E3 convention has been confirmed to include both in-person and digital showcases, and it will continue to be open to consumers. However, many in the gaming industry have long commented that E3 has become obsolete when publishers began presenting their own showcases and figured the COVID-19 pandemic was the last nail in the coffin. While many continued to believe E3’s return in 2023 will be a “failure to launch” situation, does their partnership with ReedPop breathe new hope and life into the convention?

ReedPop is famously known for running several large name events including New York’s Comic Con, Star Wars Celebration, EGX, and PAX. Many of these events focuses on celebrating content creation. For example, PAX East has a beefy exhibit hall where gamers can test out games in development…

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